Sunday, May 2, 2010

Breather

Dog Park

Summer love

Orchid

C.G.

John Lewis - Never Undersold

Although I've only been in this industry for a short six months now, I feel like I've started to develop a well-informed critique of advertising. I don't claim to be right, or wrong, and I'm still a n00b no doubt, but I have opinions and enough information to stand behind and stand up for them.


Anyway, from watching ad upon ad upon ad, I'd started to believe that the most evocative emotion in advertising in humor. Subtle or slapstick, it resonated the loudest with almost anyone. It made me feel good. 


But here comes a beautiful ad from John Lewis that uses just a powerful song to tell a powerful story that pulls on my heartstrings and.... well, I'm sold. This was a tearjerker, for reasons I can't exactly put my finger on. 


It's good to know I still have a lot to learn.