Why was this commercial running online on MTV's Teen Mom 2?
Definitely seemed out of place, though ironically, I fit into the target.
Zach Wahls, a 19-year-old University of Iowa student spoke about the strength of his family during a public forum on House Joint Resolution 6 in the Iowa House of Representatives. Wahls has two mothers, and came to oppose House Joint Resolution 6 which would end civil unions in Iowa. A powerful young man at the age of 19. The type of person you can't help but expect to go on and do great things. I, for one, was nowhere close to being the poised, eloquent, powerfully opinionated person you see in this video and makes me feel both immensely proud and woefully small at the same time.
Following a string of suicides stemming from the bullying and harassment of LGBT youth in the USA, journalist/blogger Dan Savage launched the "It Gets Better" project last September. it's purpose is to give messages of hope and assurance to young people who are being tormented because of their sexual orientation that life can indeed "get better" as they transition to adulthood.
Draftfcb's (my employer) LGBT group created a videoas part of this initiative, featuring employees from the U.S. offices sharing their own stories and assurances. This video features many people I know professionally and personally, and I am in awe of their strength of character for opening old wounds to help others in their own struggles.
Watching the Super Bowl last night was an exceptionally intense experience. No, not because the Steelers were on the verge of a come back, nor because I had to watch the Packers win the damn thing, but because I was actually trying to keep up with the brandbowl hashtag on Twitter. Suffice to say, when it was all over, I had to ask someone the final score because I was completely glued to my computer.
Overall, the advertising wasn't the 11-on-a-scale-of-10 that I was expecting (big surprise), but there were a few (and I mean, very very few) brands that rose to the occasion.
Let's start with the best:
Volkswagen: The Force
Bridgestone: Reply All
NFL: Best. Fans. Ever
CarMax: Kid in A Candy Store
Chevy Camaro: Voiceover
And now for the worst:
I'm not going to bother posting them all, but let's just go ahead and throw everything Bud Light did into the 'Worst' category. With the possible exception of the product placement spot, their work was cringe-worthy at best, and all-out disastrous (talking dogs, really?) at worst.
Bud Light: Dog Sitter
Chatter.com: Black Eyed Peas
Forget their poor choice of endorsement (further proven by the screamfest of a halftime show), these commercials failed to give me even an inkling of what chatter.com was for/about. A fellow brandbowler offered up this link by way of explanation: (via @donnyo)
The only thing Groupon achieved with this spot is, as @rohitbhargava put it, pay $3M to lose customers who previously loved them.
Chevy Cruze: Status Update
Designed with all your Facebook needs in mind. Because I'm so insecure that I need to check what my date is saying about me as I'm driving away.
Skechers: Kim Kardashian
This made me cringe visibly. You're so much prettier with your mouth shut, Kim.
GoDaddy: Joan Rivers
Why GoDaddy, Why? Save the money and your image, get out of the superbowl.
Hyundai Elantra: Deprogramming
This just made my head hurt, plain and simple.
And finally, the now infamous spot that rocketed to the top of the charts:
Chevy: Imported from Detroit
I understand why it got the reaction it did, I really do, but I can't say that it was strategically on-point for Chrysler. Yes, undoubtedly the creative is captivating and yes, the copy is extremely rousing, but what is it really selling me on? Maybe the recovering U.S. automaking industry, definitely the good people and the grand city of the Detroit, but Chrysler cars? I'm not convinced.
Being angsty really never gets old, does it?
A grin, a giggle, a bubble of warmth. The exact spectrum of emotion I experienced while watching this.
I remember vividly the day I watched my first Star Wars movie; lying belly down on the carpet, four feet from the television, noshing on popcorn and soda, trying to follow along. Reminds me that childhood is a shared human experience - maybe not in entirety, but in fractal pieces. In some way, I have relived part of my parent's lives just as my children will relive part of mine. While context will continue to evolve, content will live on.
Courtesy of Bones (2008):