Tuesday, December 27, 2011

#IamLevis Global Casting Call on Instagrm

Interesting idea, but short-sighted to limit it to iPhone users? Excited to see Instagram gain popularity.

Spending time with you is like...

Ha!

Feel Good by Kleenex - YouTube

Not-your-average-facebook-stunt. Love that Kleenex is building their brand equity purely through actions, not words. Not contrived, overreaching, or intrusive (though I wonder if their method of obtaining addresses is entirely kosher), and delivered on their message more than.... well, a message.

Tanjore - The web is what you make of it - YouTube

From Google India, a great stop-motion angle on their 'The web is what you make of it' campaign.