Interesting idea, but short-sighted to limit it to iPhone users? Excited to see Instagram gain popularity.
Tuesday, December 27, 2011
Not-your-average-facebook-stunt. Love that Kleenex is building their brand equity purely through actions, not words. Not contrived, overreaching, or intrusive (though I wonder if their method of obtaining addresses is entirely kosher), and delivered on their message more than.... well, a message.